E-commerce: Vital for New Markets

E-commerce is increasingly playing a central role in retailers’ plans when expanding into new markets and reaching new customers. As John Scott, Director of International for department stores Debenhams, says: “Whereas before [expansion] was all about franchise, it’s now going to be about local partners who can distribute our brands on an e-platform.”

Hear more from senior retailers on the importance of e-commerce here: LINK: https://www.youtube.com/watch?v=mXhFpkF9JO8