Give Your Social Media Marketing A Boost

Smaller businesses could use their smartphones more to engage in more in-the-moment and one-to-one personal connections. Courtney McNally

Time and budget constraints are a constant challenge for indies when it comes to marketing. But social media in particular offers smaller retailers some exciting ways to connect and engage with existing and new customers. What are the trends you need to be aware of? And how can you make the most of them? Here, Courtney McNally, client solutions manager at Facebook chats through ways to navigate through social media and boost your brand, sales and story as you go.