How We Buy Now

How We Buy Now

How has buying changed?

1 Shorter attention spans

The customer’s attention span is now shorter, there used to be a 13-week product cycle, now she’s bored after four.

2 Agile supplier relations

You need to trade together weekly with suppliers to be agile.

3 Multiple sourcing strategy

You have to buy for the channel, if you sell through wholesale and direct you need a dual sourcing strategy to manage big volume orders and in season drops.

4 Seasonless

There aren’t really seasons anymore – just a financial half year.

5 Black Friday

Black Friday changed the world, it has changed the shape of Christmas and you’ve got to do it.

Views shared by: John Stockton, CEO, Weird Fish; Nicky Elson, former Trading Director, The White Company; and leading department store buyers.

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