How We Buy Now
How has buying changed?
1 Shorter attention spans
The customer’s attention span is now shorter, there used to be a 13-week product cycle, now she’s bored after four.
2 Agile supplier relations
You need to trade together weekly with suppliers to be agile.
3 Multiple sourcing strategy
You have to buy for the channel, if you sell through wholesale and direct you need a dual sourcing strategy to manage big volume orders and in season drops.
There aren’t really seasons anymore – just a financial half year.
5 Black Friday
Black Friday changed the world, it has changed the shape of Christmas and you’ve got to do it.
Views shared by: John Stockton, CEO, Weird Fish; Nicky Elson, former Trading Director, The White Company; and leading department store buyers.