The Gift of the Year award has added a category for retailers

The Gift of the Year award has added a category for retailers

Editor Sophy Searight was delighted to be given the opportunity to help create a new category within Gift of the Year, especially for retailers. The Giftware Association and Spring Fair host Gift of the Year annually and it’s always a fabulous occasion, designed to recognise products and buyers who have had a fabulous year. This is the first year to include retailers and your opportunity for a prestigious award and some fantastic prizes.

Often, when we ask successful retailers for marketing or PR tips for their peers, they’ll mention that they aim to be shortlisted, and win, as many awards as possible. It can only boost your business.

The deadline is the second of January so don’t hang around!

The background

Celebrating the best in home and gift retailing, the Gift of The Year Awards are the most highly-respected industry accolades aimed at recognising the best new products and top retail talent.

2018 marks an exciting new era in the 40 year history of these prestigious Awards, as the Spring Fair and the Giftware Association join forces to offer a night of celebration at The Vox, part of the Resorts World entertainment complex, located adjacent to The NEC on Sunday 4th February. This awards night is hosted by celebrity compere Rory Bremner.

We’re looking to find the most exciting retailers and innovative new products available on the market in 2017/18.

Do you have what it takes?

“We were incredibly excited to be shortlisted and then to actually win was fantastic! We make sure to use the Winning icon on POS materials, which we supply to help retailers large and small display this GOTY ‘badge of honour’ to inform their customers about the product in question.

It certainly does bring some new customers who would perhaps not have had the product ‘on their radar’ before.”

Designed in Colour

Here are the retail categories

INDEPENDENT RETAILER BUYER / TEAM

This category winner is a team or individual responsible for using a new product selection to allow their small shop to diversify into a new product area. We will look for evidence of careful planning, customer knowledge and research, and a healthy approach to risk and innovation. Markers of success include profit margin, net profit, or revenue as you choose and may be expressed in financial figures or percentage improvement. Note: To enter this retailer category, download this application form.

ONLINE RETAILER BUYER/TEAM

Our worthy winning team or individual here will be responsible for diversification of product range within a purely online retail offering – the business does not have a bricks and mortar retail outlet. We will look for evidence of innovation and the research, evidence or inspiration used to inform it. The store can be of any size from independent to multiple and everything in between. Markers of success include profit margin, net profit, or revenue as you choose and may be expressed in financial figures or percentage improvement. You may also wish to include other indicators such as traffic, engagement, and online PR. Note: To enter this retailer category, download this application form.

DEPARTMENT STORE BUYER / TEAM

The winner should have executed an innovative buying campaign demonstrating diversification into a new category in order to increase revenue. The buyer or buying team will have identified a new opportunity, assessed the risks of broadening the offer, and bought the new range.

The new range (of whatever size) might represent a major strategic move and entrance into a new sector, or a small but important foray into an unexpected category. Markers of success include profit margin, net profit, or revenue as you choose and may be expressed in financial figures or percentage improvement. Note: To enter this retailer category, download this application form.

MULTIPLE RETAILER BUYER/TEAM

This category winner is a team or individual of any seniority is responsible for leading a large retailer in a new direction. Selecting a product range based on information, experience, customer knowledge, market trends, and sector analysis, the winner is able to describe their process and demonstrate success. Markers of success include profit margin, net profit, or revenue as you choose and may be expressed in financial figures or percentage improvement. Note: To enter this retailer category, download this application form.

The application is easy and a perfect activity for a post-Christmas afternoon. We hope to see you at the ceremony. Good luck!gift-of-the-year-small.jpg

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